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The Brawl Street Journal's avatar

The key question to ask is: which vertical do you serve? You’re only competing with the top 1% of Substack writers if you target the exact same niche. The more specific your audience, the easier it becomes to attract a critical mass of readers because you’re fishing in a much less crowded pond.

Additionally, if you’re targeting a B2B audience, the willingness to pay is significantly higher. There are still plenty of untapped opportunities—think "The Hustle" for dentists or "Doomberg" with an exclusive focus on Asia.

Also, you’re not limited to readers who already use Substack. You can promote your newsletter wherever your audience spends time online. Substack is merely the backend that handles the technicalities.

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Christos Raxiotis's avatar

To make a reliable income of substack you have to be already successful in another domain,for now at least. Maybe that changes in the future

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